Influencer gifting has emerged as a very popular trend where a brand gets a chance to increase its visibility by making personal connections with their audience. It becomes an easiest way to establish and maintain relationships with key opinion leaders by sending gifts that are consistent with the brand. One aspect that almost defines an influencer gifting campaign is the gift in the form of rigid box that many top brands prefer.
Why Influencer Gifting Works
If you want to reach your products message to large audience influencers are the one who can do that for you. If brands plague influencers with low-quality gifts aimed at increasing sales, gifts that are genuinely enjoyed should be carefully crafted for the influencer’s audience. It creates awareness and potential sales.
Nonetheless, the success of those campaigns goes beyond what it is inside the box. We have known that people will always tend to judge a book by its cover, and this is exactly what will create the anticipation and hype for the unboxing itself.
The Universality of Rigid Boxes in the Influencer Marketing
When one mentions non-collapsible boxes, it is quite often associated with high-end packaging. High strength and high appeal, these non-collapsible boxes provide both protection as well as value addition to the product. A known fact to be true about the reason why rigid boxes are suitable for gifting people who influence in the marketing of brands:
- Strong and Protective: Regardless of whether the influencer is being gifted a cosmetic, an electronic or any figure of fashion, the product is bound to stay unaffected supposing it is packed within a rigid box. Because fragile components are more likely to break in the packing process, their hard surface embedded in the components minimizes the probability of such instances.
- Looks Good: Every marketer knows that the first impression is the last, this is even more the case in influencer marketing where every single post has to look great. A high-quality product is complemented with a box that has gotten a superior treatment and promises to enhance the customer’s overall experience while being streamlined to match the company’s ethos.
- Versatile Designs: It’s hard to imagine rigid boxes not becoming the go-to design canvas for quite a number of industries in the near future. Foil stamping, embossing, various textures and colors — the list goes on when creating packaging for the brand. This allows grave gaps in the brand statement where gaps in the narrative can compromise the influencers vision, for these are the gaps fillers designed to elevate the whole unboxing process.
- Environmentally Friendly and Covered & Lastly: Everyone wants the world not only to change, but to also become a better place. Rigid boxes guarantee that the brand does not incur the wrath of the masses through harmful products.
How PrintSouq Can Light the Flames of Your Influencer Gifting Campaign
Here at PrintSouq, we create and offer rigid boxes that are imprinted to create a mark in any user’s mind. We create various packaging solutions so that any gifting for influencers is unique to the needs of your brand. We can help you if you wish to have soft and natural materials or want hardcore and vibrant designs.
We have experts who will listen to your concept and find the best packaging that speaks for your brand and also create a perfect impression to influencers and their fans after they have done unboxing.