From departmental and grocery stores to shopping malls, single-use plastic shopping bags are everywhere. And from these marketplaces, they find their way into landfills, tree branches, rivers, lakes, and ocean [...]

Whether you’re running a business or planning to start one, I’m quite sure you must have come across the word branding. Everyone wants to talk about branding, how they can [...]

One of the biggest challenges new start-ups and small businesses face is how to properly market their business. For an entrepreneur who has no background in marketing, being able to [...]

How would you feel if you walked into a Starbucks outlet today to have your usual taste and choice of coffee served only to drink it and find out that [...]

Every business needs customers to keep running and having loyal ones is inexpensive compared to getting new ones. To make sure that you do not lose these loyal customers, you [...]